Connecting each stage of sales work
When prospecting, telephony, call evaluation and reporting live in separate tools, following a prospect means piecing together their history at every stage.
Pratura addresses the need to keep that history connected: who qualified the prospect, what happened during the call, which coaching actions follow and how activity appears in the reporting.
A CRM built around the actual workflow
The Lead Vault organizes prospects and their qualification. Approved batches feed DIALER campaigns, where teams have browser telephony, scripts, callbacks and call tracking. A dedicated supervision workspace gives managers visibility into agent presence and ongoing conversations.
PRODUCTION connects call evaluation to coaching and reports. Agent profitability, prospect history and analytics workspaces complete the management view. Access follows roles and teams, with an interface available in French, English and Dutch.
CRM capabilities
Prospecting and qualification
Lead Vault, prospect research, imports and explicit batch approval before transfer to calling campaigns.
Calls and supervision
Browser telephony, campaign scripts, callbacks and a dedicated workspace for supervising team activity.
AI evaluation and coaching
Transcription and evaluation based on recordings and quality profiles, with outputs for coaching and reports.
Management and traceability
Sales analytics, agent profitability and prospect history connect activity, quality and decisions.
What this system brings together
- The prospect journey, from qualification to call and follow-up history.
- Agent activity, supervision and the evidence used for evaluation and coaching.
- Sales metrics and profitability in workspaces connected to the same CRM.
